Uni Buzz 中文 出社会后才学到的Marketing知识


无论你是仍在就读Marketing中的学生,还是刚出社会从事相关行业的工作人士,你确定你了解所有关于Marketing的技巧吗?懂了这6个额外的Marketing知识绝对是有利无害。

1. Content Strategy

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顾名思义 Content 就是内容的意思,所以内容到底和Marketing 有什么牵连呢?

好的内容除了会带给一间公司好的形象外 更会带来各种不同的好处。

如今website已经转化为每一个公司的销售平台,不管卖的是产品还是服务,每个人都会依赖互联网来搜索要的东西。一个网站的好内容是获得更多流量的途径。内容写作是保持网站信息和更新的最有效和最简单的方法之一。文字与写作是用来吸引网站访客的话语,良好的内容可轻松将访客转化成潜在的客户。内容应具有侵略性,独特性,说服力和专业性。网站内容应该能够将网站带到搜索引擎的首页。搜索引擎显示的是公司的产品或作品,在访客的心中留下了良好的印象。良好的内容吸引访客,了解访客并将其转化为客户。这使他们(内容)像一个好的销售人员。

更重要的是Content很多时候与 SEO关系密切。SEO 是Search Engine Optimization的简称。SEO 与内容写作是将正确的词语放在正确的地方,以创建代表质量内容的句子。这是关于公司产品和服务的美丽和翔实的描述,吸引人们购买。一个写得很好,信息翔实,搜索引擎友好和用户友好的内容确保您的网站流量的定期流量。它还有助于增加客户数量以提高业务收入。好的内容被称为网站的生命。

2. Data Analytics

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当所有CONTENT都已发表后 就来到下一个关键的阶段,那就是DATA ANALYSIS。

从已发表出去的所有内容内, 你可以充分了解到什么类型的CONTENT最能Reach到你的Target customer  和什么样的Content比较没什么明显的效应。在得到完整的数据后 便可以市场的需求和Preference然后再专注在表现好的CONTENT上!!

How a company make big decision is based on judgement in data. A objective of data analysis is getting the right information for your business. There’s tons of informations in daily operation but which one you should take into consideration, really?

The term and use of big data is nothing new. In fact, more and more companies, both large and small, are beginning to utilize big data and associated analysis approaches as a way to gain information to better support their company and serve their customers. If you want to be a marketing executive in corporation or even startup, you must be able to answer these questions and come out with company marketing funnel./What is yesterday cost vs conversion? what is the ROI, how well does our engagement perform? how many % of engagement leads to sales, the week to week comparison.

Which channel has the best performance? Facebook or Google or Organic from SEO? What is the average impression to engagement to lead to sales?

3. Relationship Marketing

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这也是个不能缺少的阶段,一个好的RELATIONSHIP MARKETING会让公司和客户建立起一个良好的关系以致当他们有任何相关需要时就会想起你 或向亲朋戚友推荐你的产品/服务。

这个策略比起着重在利润上更加着重在信誉和品质上!

A sales can never close without a good sales person or customer service behind the operation. Nowadays, many of relationship marketing involve alot in CRM ( customer relationship management) , and in market there are alot of CRM tolls which cultivated long term customer engagement.

Imagine this, everyday there are alot  of visitors come by your business which could potentially become your customers. It is 6 to 7 times more expensive to acquire a New customers rather than keep an exsiting one, and more than 80% of existing customers will pay more than those new customers because they already know the previous experience.

The right 1 to 1 relationship marketing approach can drive business to new segment of profitability.

In today digital age, there are lot of way to do a good relationship marketing for example; remarketing, edm, and marketers can use these channel to launch heavy promotion, inner circle and offers to previous visitors or customers.

4. Management

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管理这门学问别以为只有ADMIN系的才会用上,当你从事Marketing 相关行业时就会发现 MANAGEMENT这回事其实无时无刻都会活生生地APPLY在工作上。

最基本的管理逃不过就是供应商和客户的 ,要如何说服供应商和传达好的服务与产品给客户  真的不简单。

5. Performance Marketing

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想必不少读MARKETING的学生们都会对这个TERM比较含糊与陌生。所以到底这里的PERFORMANCE是指什么方面的表现呢然后又会对一门生生意带来什么利与弊呢?

其实这简单来说就是网路营销和广告方案的一个连接。

投资方和公司会根据销量,点击率,赞或转发的数目来付费。

So in depth, what is performance marketing, really?

6. Digital Marketing

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现在这么一个讲究Internet的一个时代,各种大小公司为了迎合市场 都渐渐地走向网络营销。 网络广告这回事相信大家都见怪不怪 无论你是浏览任何网站 广告都会无处不在!

在马来西亚,最火的网站非FB和Google莫属了 导致各大公司都特别钟爱FB和Google。很多公司都会使用SEO来登上网络搜寻第一,已让更多的网络用户发掘到他们!!! DIGITAL MARKETING被这么多大小公司重用不是没道理的,除了LOW COST外 这也是现阶段最快spread news给最多人的方法。


如果你还觉得MARKETING就是那几样TERMS,那你就错了!!

当真正来到职场时,MARKETING可是千变万化地让你不断地改变现有计划呢~~

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